Alliance Bank
Francesville, IN
We proudly introduce an award-winning campaign series.
Alliance Bank wanted to magnify exposure, increase brand recognition and motivate consumers to bank with Alliance. They also wanted to increase online banking usage and generate new Ag lending.
By teaming up with Marketing-Made-Easy (MME) and the proven 7-Point System for campaign effectiveness, they did just that. The bank's Net Income increased 23.7%, Assets grew 14% and Deposits grew 11.2% for the year. Online Banking users increased by 7.85%, Bill Pay Users increased by 28.65% and they gained 24 New Ag Equipment Loans.
Additionally, the campaign series earned a coveted ABA Financial Marketing Award on Sept 14, 2009 at the American Bankers Association's Annual Marketing Conference, as well as, a Maxi Award from the Indiana Bankers Association earlier this year.
"MME has provided us with fresh designs for each campaign while still maintaining a consistent brand image. The campaigns have generated a lot of buzz and REAL Marketing ROI."
-Stephanie Parish, Alliance Bank
More about the campaigns: Utilizing MME kids series designs on multiple materials, the following campaigns were created to maximize exposure.
Home Equity, IRA and Mortgage Promotions
- Lobby Posters
- Snapquik Drive-Up Banners
- Drive-Up Envelopes
- Teller Receipts
"Feel the Freedom" Bill Pay Promotions
- Teller Unit Ads
- Staff Buttons
- Snapquik Drive-Up Banners
- Website Banners
- Drive-Up Envelopes
- Teller Receipts
- Sales Promotion Letter with Coupon
Agricultural Loans
- 4 Designs for Direct Mail Campaigns
In addition to the external campaign, Alliance engaged their employees with incentive programs that took their campaign to the next level.
With significant growth in Net Income, Assets, Deposits, Online banking and Bill Pay Participation generated from this year's campaigns, Alliance anticipates continued partnership with Marketing-Made-Easy in 2010.
