Members Exchange Credit Union (MECU)
Jackson, MS

Objective: increase member enrollment in MECU Relationship Pricing Program.

For members joining the program, MECU offers Silver, Gold or Platinum packages with “perks” like discounted loan rates, free money orders, preferred Certificate rate and refunds on ATM Surcharges. The Coffee Series provided just the right designs to deliver their message and multiple campaign pieces ensured wide-scale exposure.

“Working with Marketing-Made-Easy on this campaign was wonderful. They did a great job explaining the products and helping me decide which ones would work best for us.” - Maleigh Halford, MECU Marketing

In just the first 3 wks of running the new campaign, MECU saw a 25% increase in enrollment in the Relationship Pricing Program. They look forward to continued success with their Marketing-Made-Easy Campaign.