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Systemax Makes Marketing Easy
Study Confirms

7-Point Sysytem EffectivenessIllinois Business Consulting (IBC) with support from the University of Illinois conducted a study on the effectiveness of the Marketing-Made-EasyŽ 7-Point System. IBC has completed more than 700 projects for Fortune 500 companies such as Disney, GE Appliances, IBM, NASA, Procter & Gamble, and Walgreens.

The study concluded that financial institution marketing campaigns utilizing the 7-Point System were far more successful with regards to increasing exposure, creating awareness and motivation action.

IBC consultants cited that the distinctive blend of vivid colors, penetrating psychological word comparisons and focused core messages in the 7-Point Campaigns contributed to DRAMATIC revenue generating results. The consultants also pointed out that the participating financial institutions' ability to customize campaign materials to reach their desired demographics and meet unique objectives were key to effectiveness.

Exposure, Motivation, Awareness - Results You Want!

Campaign #1

Goal: Increasing Impressions
Conclusion: Increased Impressions by 636%

Institution Type: Community Bank
Customer Base: General Public
Campaign: Overdraft Privilege (Protection)
Objective: Increase Impressions
Touchpoints: Mix of 10 Media/Marketing Materials
Note: Impression = the number of people exposed to the bank’s advertising material
Benchmark: Outdoor/Billboard Advertising
Conclusion: Impressions generated were 196% of the citywide population. In other words, the campaign based on the 7-Point System generated 636% more impressions than billboard advertising alone which only generated 25%.

Campaign #2

Goal: Increasing New Accounts
Conclusion: New Accounts Opened Increased by 375%

Institution Type: Credit Union
Customer Base: Members
Campaign: Open new share account
Objective: Increase Membership Base and New Accounts
Touchpoints: Mix of 5 Media/Marketing Materials
Benchmark: In-House Creative generating new accounts
Conclusion: Number of New Accounts opened was increased by 375%

Data Collection:

Systemax Study - Respondent Profile
  • The Study reviewed performance of 7-Point campaigns for 2 Financial Institutions.
  • Data was collected from consumers that participated on a voluntary basis via survey on internet website and written at institution location.
  • Data from consumers was cross-referenced with data regarding how the institution was previously marketing their products.
  • The Sample was significant in size and presented a diverse demographic representation among respondents.